Creating from scratch every time is the hard way
Most creators treat every piece of content as a new creation. New topic, new angle, new draft. That's exhausting and it leaves most of your best material on the table.
Your best ideas deserve more than one format. A strong article has three LinkedIn posts inside it. A 30-minute talk has a newsletter issue, a Twitter thread, and a summary guide.
Claude makes repurposing fast enough to actually do consistently.
One source, five formats
Start with one strong piece of content you've already created — an article, a talk, a detailed email, a long post.
Run these five prompts in your Brand Vault Project (so Claude knows your voice):
Format 1 — LinkedIn post
Format 2 — Newsletter section
Format 3 — Twitter/X thread
Format 4 — Short summary
Format 5 — Follow-up post angle
What one piece becomes
One 800-word article → 5 pieces of content in about 20 minutes:
- LinkedIn post ready to publish
- Newsletter section ready to drop in
- Twitter thread ready to schedule
- 3-bullet summary for reposts or slides
- Follow-up angle for next week's content
That's a week of content from one piece of thinking.
Pick one. Run all five prompts.
Find the strongest piece of content you've created in the last 3 months. Open your Brand Vault Project. Run all five prompts. You'll have a week of content in under 30 minutes.